SOPS, Solicitors for Older People are to sponsor, from March to December 2015, one of STV’s most popular daytime programmes – Dickinson’s Real Deal. The transmission will be national covering every STV region.
This programme is on every weekday from 2pm until 3pm, with sponsorship running no less than 153 episodes of 60 minutes each.
The viewing figures for this popular programme are extremely impressive. Around 2 million Scots will see the programme with most of the viewer’s being over 50. The programme is also watched by 70% of Scottish women who are over 65. T
There will be 8 sponsorship slots per programme totalling 80 seconds. That will come to 1224 on air transmissions throughout Scotland of the SOPS logo over the campaign. It will also be available via catch up TV and Digital.
Macleod and MacCallum are part of the Solicitors for Older People Scotland network. Along with fellow Inverness solicitors Innes and Mackay, both firms have been hand-selected by Solicitors for Older People Scotland, and are the only Highland firms invited into the scheme, which is endorsed by Age Scotland.
As a member of SOPS, we make a commitment to address the needs of older people in a sensitive and caring manner, and to act with honesty and integrity at all times. We can also arrange a visit to a client’s home or see them in hospital, if required. We also commit to communicating clearly in plain English, being considerate of hearing or visual impairments, and providing a free first interview of up to thirty minutes.